Lightouse Consulting Services, LLC

Bringing effective insight to your organization Cracking the Personality Code Series  

Dana Borowka, MA, CEO
Engaging… Entertaining… Actionable

"Nationally recognized speaker, Dana Borowka, delivers an engaging and entertaining presentation full of ideas that can be implemented immediately, step by step!"

Call today for availability 310-453-6556, Ext. 403

Dana D. Borowka, MADana Borowka, MA, CEO of Lighthouse Consulting Services, LLC has over 25 years experience in the area of business consulting and helping organizations both nationally and internationally in raising the hiring bar in “bringing effective insight” to organizations through using work style and in-depth personality assessments.  Dana is a nationally renowned speaker, radio and TV personality on this topic and has built a well recognized organization that provides expert interpretation of in-depth personality assessments during the hiring process and staff development, workshops and assists those with communication challenges.  He is a co-author of soon to be released book, “Cracking the Personality Code”.


Dana Speaking at

Recent Speaking Engagements

  • Advertising Club of Los Angeles
  • Apex, Alliance of Professionals & Executives
  • Arrowhead Credit Union
  • ASIS International
  • Boys & Girls Club of Santa Monica
  • Building Industry Association Women's Council
  • California Bankers Association
  • Casting Industry Suppliers Association
  • Culver City Fire Department
  • EO (Executive Organization)
  • Folio Show - New York
  • Harvard Business School/LAVA – Southern California Business Growth Conference
  • Human Resources Advertising Association
  • Independent Bankers Assoc. of Texas
  • Institute for Scrap & Recycling (ISRI)
  • John Hancock
  • Kiwanis Clubs
  • Latin American Agents Association and
  • National Convention
  • Lions Clubs
  • Los Angeles County CPA Firm Administrators Association
  • Loyola Marymount University School of Business
  • Mail Advertisers Service Association
  • Make-a-Wish Foundation
  • Northwest Public Power Association – Work Force Development Conference
  • Optimist Clubs
  • PIHRA Districts – Affiliate of Society for Human Resources Management
  • Printing Industry Association of S. California
  • Renaissance Executive Forum
  • Rotary Club of El Segundo
  • Sales & Marketing Association of Los Angeles and Pasadena
  • Santa Monica Fire Department
  • Santa Monica YMCA & YMCA Big Bear Camp
  • Sawyer Cook Insurance
  • SHRM Mississippi State Conference - Key Note Speaker
  • Society of Design Association
  • Sullivan, Curtis & Monroe
  • UCLA MBA Anderson School of Business
  • Vistage International – Executive groups for CEOs & Key Executives – Resource Speaker since 1997
  • Vistage International Leadership Conference, Washington DC
  • Women in Management
  • Women Presidents’ Organization

"How to Lose your Most Valuable Resources"
Keeping employees engaged, respecting them for their talents and allowing them contribute and participate in the growth of the company.

"Putting Personality Assessments to Work"
Utilizing in-depth personality and work style assessments in the hiring process.
Open Line Web Conference Programs

To view the various topics and to see our schedule of upcoming programs please click here.

Cracking the Personality Code

Pedal to the Metal & Never Letting Up
Through Target Marketing, Selling & Maintaining What You've Got!
Key Learning Points:
  • Speed to market
  • Who to target and get in front of
  • How to get in front of your audience
  • Qualifying
  • Developing a stay in touch program
  • Knowing who you are dealing with
  • Getting internal cooperation/fulfillment of the sale
  • Action steps

Thinking Clearly Or Is Stress Getting In The Way?
This is a very interactive, engaging and fun workshop. Participants will take ideas back to their teams that they can begin to implement immediately.
  • Take a look at stress from the inside out
  • Understand the impact of stress
  • Steps for managing stress

Managing Up & Managing Down – An Opportunity Of A Life Time!
Extremely interactive with lots of audience participation:
  • Learn how to train managers and supervisors on what fuels communication
  • Methods of how to deal with communication challenges
  • Develop action plans for hiring and retaining top talent
  • Create mentoring plans
  • How stress interferes with the bottom line

The Key To Maximizing ROPC (Return On People Cost)
This is a hands-on workshop in which participants will learn the following:
  • Retain your "A" and "B" players
  • Develop a loyalty and retention strategy
  • Assist your "C" players on how to become "C+" members of the team
  • Hands-on mapping exercises for development, training and succession planning
  • Various tools for attraction, retention and building loyalty

Keep What You’ve Got—Enhancing Your Intergenerational Management Skills
  • Create loyalty and retention
  • Define the various generations
  • Explore specific challenges the participants are facing
  • Discuss tools to understand staff members better
  • Formulate action steps to implement

Hire Right The First Time
  • Gain ideas for raising the hiring bar
  • Effective methods to reduce the potential for hiring errors
  • How to guide managers to supervise the ‘new hire’
  • Insight to empathic management and increase retention
  • Select and integrate an appropriate personality assessment tool
  • How to balance the data collected from the interview, reference checks and personality assessments information

Using Personality Assessment to Maximize Your Dollar Return
  • The appropriate usage of in-depth personality assessments
  • At what stage in the hiring process to integrate an assessment tool
  • A look at the various tools available and how to differentiate the various products available
  • How to balance out information gathered during the interview process, reference checks and work style assessments

Stress Management
  • Definition and causes
  • The stages of stress
  • Psychological impact
  • Managing stress in your life
  • Tips and exercises

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Santa Monica, CA 90403   

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  • In-depth Workstyle & Personality Assessments
  • Interpersonal Coaching
  • Workshops - Cracking The Personality Code
  • Career Guidance